Webflow web analytics installation

Copy the web snippet

Required

First, copy your PostHog web snippet:

HTML
<script>
    !function(t,e){var o,n,p,r;e.__SV||(window.posthog=e,e._i=[],e.init=function(i,s,a){function g(t,e){var o=e.split(".");2==o.length&&(t=t[o[0]],e=o[1]),t[e]=function(){t.push([e].concat(Array.prototype.slice.call(arguments,0)))}}(p=t.createElement("script")).type="text/javascript",p.async=!0,p.src=s.api_host.replace(".i.posthog.com","-assets.i.posthog.com")+"/static/array.js",(r=t.getElementsByTagName("script")[0]).parentNode.insertBefore(p,r);var u=e;for(void 0!==a?u=e[a]=[]:a="posthog",u.people=u.people||[],u.toString=function(t){var e="posthog";return"posthog"!==a&&(e+="."+a),t||(e+=" (stub)"),e},u.people.toString=function(){return u.toString(1)+".people (stub)"},o="init capture register register_once register_for_session unregister opt_out_capturing has_opted_out_capturing opt_in_capturing reset isFeatureEnabled getFeatureFlag getFeatureFlagPayload reloadFeatureFlags group identify setPersonProperties setPersonPropertiesForFlags resetPersonPropertiesForFlags setGroupPropertiesForFlags resetGroupPropertiesForFlags resetGroups onFeatureFlags addFeatureFlagsHandler onSessionId getSurveys getActiveMatchingSurveys renderSurvey canRenderSurvey getNextSurveyStep".split(" "),n=0;n<o.length;n++)g(u,o[n]);e._i.push([i,s,a])},e.__SV=1)}(document,window.posthog||[]);
    posthog.init('<ph_project_api_key>', {
        api_host: 'https://us.i.posthog.com',
        defaults: '2026-01-30'
    })
</script>

2
Add to Webflow
Required
Go to your Webflow site settings by clicking on the menu icon in the top left. If you haven't already, sign up for at least the Basic site plan. This enables you to add custom code. Then:
1. Go to the Custom code tab in site settings.
2. In the Head code section, paste your PostHog snippet and press save.
3. Publish your site.

Send events

Click around and view a couple pages to generate some events. PostHog automatically captures pageviews, clicks, and other interactions for you.

If you'd like, you can also manually capture custom events:

JavaScript
posthog.capture('my_custom_event', { property: 'value' })

4
Next steps
Recommended
After installing PostHog and ensuring autocapture is enabled, head to your web analytics dashboard to see your data. And then check out our getting started guide.
PostHog tip: Web analytics works with anonymous events. This means if you are primarily using PostHog for web analytics, it can be significantly cheaper for you.

Webflow web analytics installation

Copy the web snippet

Add to Webflow

Send events

Next steps

Community questions

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